Ad #1: This video ad begins with a close up of a model who is completely natural, no makeup or hair done. It then begins to show the process of her getting her makeup, hair and everything done to make her more “beautiful” and ready for her photoshoot. Once the photo is taken, it then shows the extensive photoshop job that is done to the photo to make the model look “more beautiful” and fit societies standards. This ad attempts to satisfy women and acknowledge the fact that societies standards of beauty are impossible to achieve and set unrealistic goals for young girls. Seeing only the ad after all the makeup, hair and photoshopping is done leads the viewer to believe that this is what beauty is and that they won’t be able to live up to these expectations. I think that this ad fits in the self- actualization portion of Abraham Maslow’s hierarchy. Believing that a girl can only be beautiful if she’s skinny, hair done, makeup all done, isn’t right and this ad shows that. It shows that achieving one’s full potential, is what you think your potential is and not society or anyone else’s. The ads we are viewing are fake and set unrealistic goals. It can also fall under Esteem needs, it shows that there is no limit that media will go to sell certain things and as long as you keep in mind that it is not real and society isn’t allowed to dictate who and who isn’t beautiful then you’re able to feel accomplished. Ad #2: This add is warning people about the dangers of chemicals that companies are putting in our food. It is using the needle in the apple as a scare tactic to make people understand that it is poison going into our foods.
I think that this ad fits under physiological needs. Food is one of our basic needs to survive but with the amount of chemicals being injected into the things we eat, we aren’t getting the correct nutrients that we need from food. The ad is promoting organic foods and hoping to make people realize the dangers of the amount of chemicals and pesticides being consumed daily. Although food is one our basic needs that we need to survive, we need to be eating the correct ones. ``````` I think that both of these ads do a really good job of showing the message they’re trying to get across. I think that the chemically altered food one is straight to the point and easy to understand because it’s a picture and the video might take a bit more time and effort to understand. I personally think that the dove commercial is more effective just because i can relate more to it, being a girl and living in a society where beauty’s standards are achievable. This commercial did a really good job with allowing the viewer to relate and it was very interesting to watch. Questions: 1. I think that the most powerful ads that come across in motivation are the self- actualization ads. They are the most emotional and allow people to relate on personal and sentimental ways that not all food or dating website ads can give. I think advertisers are really good these days at making connections with audiences and allowing them to feel for either characters or pictures or whatever they use for their ads. 2. Advertisers appeal to our needs to sell their products of whatever they're advertising to make money. They also use ads to get messages across to the public because it's an easy way to make sure lots of people see it through social media these days. I think that to a point it is ethical but a lot of companies have taken ads too far. An example of this is the current pepsi commercial, where people are complaining that pepsi used the current protests and discrimination going on in the United States to sell their product. 3. - If teachers allow you to do a group project with your friends, this uses your need for friends in belongingness to motivate you do do your work and fulfill your education. - restaurants use ads to motivate you to come to their restaurant to satisfy your need for food.
1 Comment
Ms Burden
4/30/2017 06:30:00 pm
Very well done Allie. Reflective responses and good use of examples to support your points. I like that you mention the controversy of the Pepsi commercial - a recent example of companies trying to be provocative and getting it all wrong. The Dove commercial sent me down a 20 minute video rabbit hole watching all of the photoshop before and after videos! 10/10
Reply
Leave a Reply. |
Allie BaconArchives
June 2017
Categories |